Zen by the Lake was more than a stay — it was a feeling. But that feeling wasn’t yet reflected in its branding or digital presence. The client needed a full-circle creative solution that could translate their serene, soulful vibe into a compelling online identity — one that would attract discerning travelers while standing out in a competitive hospitality market.
Services
Client
Year
Website
Our Approach
We took a holistic, insight-driven approach to carve out a distinctive digital identity that captured both the natural calm and contemporary charm of the property.
Branding & Identity
We developed a minimal, elegant brand identity inspired by the textures of water, stone, and silence. From logo to color palette and typography — everything was designed to echo serenity.Website Design & Development
A seamless, story-led website that invites users into the Zen experience from the very first scroll. Mobile-first, fast-loading, and SEO-optimized — with stunning visuals that do justice to the view.Social Media (Organic Content)
Created a curated, mood-board-style Instagram feed paired with thoughtful captions that extended the brand’s calm, reflective tone. We focused on storytelling, behind-the-scenes moments, and traveler testimonials to build a deeper emotional connection.Search Engine Marketing (SEM)
Strategized and executed performance-based campaigns across Google and Meta platforms to generate high-intent traffic. Our focus: maximize bookings, not just clicks.
Goal
Zen by the Lake is now more than a hidden gem — it's a digitally visible destination, with a brand that breathes calm and a digital strategy that converts. From identity to impact, this project is proof that design can feel like a deep breath.
3x increase in website traffic within the first 60 days
2.5x increase in direct booking inquiries
Instagram engagement rate grew by 120%
Top 3 search result rankings for major Attabad Lake stay keywords
Result
I worked with Abdullah & ByTheWay Digital Team for over two years. He has great enthusiasm and passion for what he does, and is full of ideas to take your brand to the next level, which he is more than willing to share generously.
He is also very generous in setting up collaborations he thinks might benefit his individual clients mutually. I am especially happy with the work he did on our website.
Rabia Asad – CEO
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
