The Taste Factory — Toronto’s bold new D2C curry & gravy sensation, fusing authentic Pakistani dhaba flavours with vibrant truck-art flair.
Services
Client
Year
Website
Challenge
When The Taste Factory dreamed up authentic Pakistani dhaba-style curries, gravies, poultry & beef dishes, they needed proof: would Canadians really crave those roadside flavours? We set our sights on three bold milestones—300+ orders to validate demand, 4,000+ site visits (with 1,000 organic), and 2,000 fierce email subscribers—to secure the CAD 15K grant that would fuel their next chapter.
We wrapped The Taste Factory’s digital home in the vibrant spirit of Lahore’s truck art—hand-painted logos, neon launch posters, and a photo-op truck façade that doubled as an Instagram magnet. On Shopify, we unleashed a full-width hero carousel framed by swirling patterns, then collapsed checkout into one seamless mobile page, auto-applying a “PILOT10” discount to seal the deal.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Ten blog features—from “5 Secrets of Sindhi Biryani” to “Signature Karahi Guide”—targeted long-tail searches like “authentic chicken karahi Toronto.” Behind the scenes, Recipe & FAQ JSON-LD lit up Google’s rich results, driving clicks and credibility.
Result
Finally, we ignited the diaspora with a hyper-local outreach: an optimized Google Business Profile, collaborations with four South-Asian foodie influencers (300 clicks each on average), and a “Free Spice Guide” pop-up that converted zero fans into 2,150 eager subscribers—5.2% of whom placed an order in the welcome flow.
The transformation was explosive. Monthly visits rocketed from 20 to 6,200—a 30,900% surge—while organic sessions climbed from 5 to 1,100 (up 21,900%). Email subscribers grew from zero to 2,150, fueling a 3.8% conversion rate that powered 425 orders (up 21,150%) and CAD 19,125 in pilot-phase revenue. Bounce rate chopped from 82% down to 38%. Best of all, we hit the 300-order threshold in Month 4, unlocking the full CAD 15,000 grant.
ByTheWay Digital turned our roadside-dhaba dream into a digital feast.
ByTheWay Digital turned our roadside-dhaba dream into a digital feast.
